You start a website but you still haven’t put out a lot of content. You want to attract a lot of organic visitors from search and social but haven’t been able to build any backlinks or promote your content much at all. Today I’m going to share with you six actionable steps for better rankings for small websites.
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The first thing I want you to do is capitalize on local SEO. If you’re a local business, SEO is much easier than if you’re targeting large audiences. Google can easily identify when someone is searching for a business that should be in physical proximity. Here are some of the steps that you’ll want to take.
Step one, claim your Google My Business listing.
Step two, add great photos of your facilities, your staff, your clients or services, your products, your food, all that really helps.
Step three, optimize your website. Create a dedicated contact page. The contact page should have your address as well, and a map listings of where you’re located with cost streets as well. Have a separate location page for each business location if you have multiple locations. Include the main address of your business, for all your website pages in the footer.
You also want to make sure you have a phone number, the phone number shouldn’t be 100 number, it should be localized, and you want to make it so when someone can click on that number and it can just dial from their mobile devices.
You also want to add in testimonials to separate your page from your homepage and other businesses in your area. That way people know that hey, you’re a standard business, good service, good product. And of course you want to add local business schema markup.
The fourth step, claim other relevant business profiles. People will frequently use other websites to get information about the business. Yelp, TripAdvisor, Facebook, they’re all good examples.
Step five, always collect client testimonials. I can’t emphasize this enough, reviews are super important especially for localized business, and try to go above and beyond and do video reviews. People love videos, they know it’s real, they can resonate much more.
Now the second strategy I have for you is to focus on video. People gain and retain a lot of useful information when they watch videos compared to reading an article. So capitalize on YouTube, as it needs to generate traffic to strategic assets of your website. YouTube is the second biggest search engine after Google and Google Images.
The third thing I want you to do is make quality content and hire good content writers on a budget. Google typically ranks big sites with in depth content. This can come off as a struggle for smaller websites in terms of ranking.
The first thing you need to do is essentially create blog outlines essentially detailing every aspect of the blog that you want to be touched upon. And you can go to the UberSuggest content ideas, type in keywords in your space, it’ll give you idea of what does well based on social shares, search traffic and backlinks.
The fourth strategy I have for you go after keywords that big brands don’t care to target. Rank on Google is harder than ever, especially with big brands ranking for primary keywords or head terms. Trying to beat these guys on the head terms is nearly impossible and a waste of your time. So here’s approach that’ll get you amazing results and quality traffic with much less effort. It’s targeting longtail keywords. These are three, four, five word queries that drive less traffic, but when you get visitors from they’re much more likely to convert.
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