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When you look at some Pinterest accounts associated with food blogs, and you see 10+ million monthly pageviews on so many of them, it looks like Pinterest and food bloggers were created for each other. You might be absolutely right, but a lot of times, food bloggers who have millions of monthly viewers on Pinterest, reach out to me or join my Pinterest marketing course because they simply can’t figure out how to actually get clicks from their popular pins, how to drive actual traffic from Pinterest to their blogs.
It’s obvious that food bloggers who are not on Pinterest or not investing heavily in this platform are missing out on a big potential traffic source. And that’s for two reasons:
– first, as we’ve already seen, Pinterest users are very much into food, people love saving food photos and recipes to their boards to try them later;
– second, because most of the food blogs, just because the nature of this niche, have an advantage compared to many other blogging niches. On food blogs, the visual part of the recipe is very important – have you seen successful food websites that don’t have high-quality food photos and often videos as well?
As long as for food bloggers visually appealing photos are an essential part of their content, they don’t need to put too much additional effort into making their content appealing for Pinterest users.
And one more thing that I am sure makes a lot of food content viral on Pinterest – it’s the Tried it feature. Pinterest users are not only saving recipes to their boards, they are also trying to cook them at home and a lot of people love adding their own versions of the popular recipes. They upload their pictures right under the pins, and this makes those pins really viral and keeps them high in search results for a long time.
So far, I was talking about the advantages that food bloggers have when it comes to Pinterest marketing – I pointed out why it’s great to be on Pinterest and often why it’s so much easier for food bloggers to drive traffic from this platform, compared to many other niches.
Engage with your audience in comments under the pin
I already mentioned that Pinterest rewards engagement on your pins! You can reply and like comments and the “tried it” photos that users left on your pins. The more engagement – the higher virality of your pins.
Adding text overlay to your pin images
One very common mistake I see food bloggers make is saving a lot of pins that are just photos of the food – but have no text overlay. You see, without text overlay it’s just a pretty image and your might lose the click just because your competitor who is ranking for the same keyword, has the text and so user can better understand what is behind the pin.
There is one topic with lots of debates among food bloggers – it’s enabling or disabling Recipe Rich pins. You see, Recipe pins can show to the user a lot of information – like ingredients, cooking time and some food bloggers claim that when they disabled Rich pins, they started getting more click-through from their pins.
I personally don’t think that if someone saw the ingredients, they will not need to read the full recipe. As a user, I always go to the site to read all the detailed instructions. But that’s my personal user experience and I haven’t seen any solid research on multiple food blogs that would prove statistically that click-throughs and traffic is better when Recipe Rich pins are disabled. I can’t take any side in these debates, I think each food blogger should take this decision after evaluating very carefully all the pros and cons.
Disabling Rich pins is not a joke, it will not only remove the ingredients but also you will lose the pin titles and when users save something from your site, those pins will have no pin titles and no keywords on them.
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